CRM-marketing agency
Paralllel

Since 2018, we’ve been building customer loyalty through strong content across all channels.
That makes it easier for followers to buy — and helps our clients earn more.

Founder, Marketer, Editor
Staza Belogaeva
Sales start with a conversation
We speak your audience’s language — and make them trust you.
  • We dive into your product
    We ask a lot of questions, map out your key messages, and get to the core.
  • We align with your goals and build a content plan
    We sync with your team, gather all materials, and plan everything — no surprises.
  • We create content for every task
    We brief specialists, prompt AI, and curate final deliverables — texts, visuals, whatever is needed. We bring it all to the finish line — on time.
  • We analyze, report, and optimize funnels
    Working at the intersection of marketing and editing, we’ve been writing professionally since 2007.
Let’s talk.
Send request
Case 2025: Website for a Lumber Supplier
What we did:
Developed the site structure, catalog structure, created product templates, and wrote the copy.

Case: WeCan Platform

• Rewrote registration email sequences for both clients and freelancers.
• Updated copy and proposed a new layout to improve readability.
• Gave website copy recommendations to simplify user journeys — pointed out confusion points and drop-offs.
• Walked through both user flows ourselves and identified platform bugs.
• Audited email security and flagged potentially expensive mistakes.
• Created nurturing email examples to keep users engaged.
• Analyzed a bulk email sent to the entire database: flagged issues, explained how to fix them, suggested segmentations and content ideas to boost engagement.
Conversion from cold email to mini-course enrollment
The beginning of a major funnel.
We had an inactive email segment — people had signed up for a freebie ages ago but never bought, barely opened emails.
Our goal: re-engage them and guide them into a WhatsApp funnel.
We had zero data on them — total blind spot.

Results:
• 282 people clicked from email to landing page (10% of recipients)
• 235 signed up and downloaded the lead magnet
• 162 joined the WhatsApp group
• 142 started the first lesson

These are the four numbers a copywriter can directly influence. Beyond that — if the course quality isn’t good, copy can’t save it.
Staza Belogaeva
Editor & Marketer
I’ve been immersed in online product copy since 2007, and working with edtech clients since 2018.
One course I wrote copy for back in 2019 — by a psychologist with 3M+ followers on Instagram — is still selling today.
A sales funnel I rewrote brought in 13M rubles in just 4 months, after previously making 7M a year.

Paralllel was born when I blended copywriting, digital marketing, sales funnels, instructional design — and polished it all with editing.

I take a holistic view of your product and handle your comms end-to-end — because I know how to pick the right format for every message.
You can say anything with words — but that doesn’t mean you should.
Let’s talk.
Send request